How to make Adwords Campaigns profitable. (Part 1)

Avoid Generic Keywords.

Create Targeted groups with small number of relevant keywords. Ensure your landing page content relevant to your ad group.

Monitor your keyword performance weekly to start with and then monthly after 3-4 months.

Use Conversion tracking so you know keywords are converting. Without this you will be shooting in the dark and we all know how fruitful that is.

Delete keywords that are:

  • Not receiving any clicks
  • Not converting
  • Not profitable.

Why delete keywords that are not receiving clicks? Because they affect your Campaign CTR. Low CTR will means high cost to you.

Turn off content network. It will drain your CTR.

If a keywords has not converted in 100 Clicks. Delete it.

If a keywords has cost you more than your profit to convert delete it.

End of Part 1

Google: AdWords Trademark Policy Revision (UK and Ireland)

This is a very interesting change.

Looks like it will be free for all soon. Another way to increase revenue for G$$$$$$GLE

What’s changing in AdWords Trademark Policy? When?Google has made a policy revision that applies to complaints that we receive regarding trademarks in the UK and Ireland. For complaints received on or after Friday 4 April 2008, we will no longer review a term corresponding to the trademarked term as a keyword trigger. However, we will continue to perform a limited courtesy investigation of complaints regarding ad text purported to be in violation of a trademark.
Beginning 5 May 2008, keywords that were disabled as a result of a trademark investigation will no longer be restricted in the UK and Ireland.

More Info:https://adwords.google.com/support/bin/answer.py?answer=92877&hl=en_GB

Automatic Matching – Ultra Broad Match is Coming

A few AdWords advertisers in the last 48 hours have received this email from their Google account manager:
“I’m excited to tell you that you have been selected to participate in a beta for our new Automatic Matching feature which will be starting on February 28th.
Automatic Matching automatically extends your campaign’s reach by using surplus budget to serve your ads on relevant search queries that are not already triggered by your keyword lists. By analyzing the structure and content of your website and AdWords campaigns, we deliver more impressions and clicks while maintaining your current CTRs and CPCs.
For example, If you sold Adidas shoes on your website, Automatic Matching would automatically crawl your landing page and target your campaigns to queries such as: “shoes” “adidas” “athletic”, etc., and less obvious ones such as “slippers” that our system has determined will benefit you and likely lead to a conversion on your site.
Be assured that automatic matching will try to never exceed your budget. If you’re already meeting your daily budgets, automatic matching will have a minimal effect on your account.”

If this work well it could be great news, as it will help us find Keywords we never even thought off. On the contrary it could be just another making scheme of the Big G.

We will have to wait and see how effective or not it is.