Automatic Matching – Ultra Broad Match is Coming

A few AdWords advertisers in the last 48 hours have received this email from their Google account manager:
“I’m excited to tell you that you have been selected to participate in a beta for our new Automatic Matching feature which will be starting on February 28th.
Automatic Matching automatically extends your campaign’s reach by using surplus budget to serve your ads on relevant search queries that are not already triggered by your keyword lists. By analyzing the structure and content of your website and AdWords campaigns, we deliver more impressions and clicks while maintaining your current CTRs and CPCs.
For example, If you sold Adidas shoes on your website, Automatic Matching would automatically crawl your landing page and target your campaigns to queries such as: “shoes” “adidas” “athletic”, etc., and less obvious ones such as “slippers” that our system has determined will benefit you and likely lead to a conversion on your site.
Be assured that automatic matching will try to never exceed your budget. If you’re already meeting your daily budgets, automatic matching will have a minimal effect on your account.”

If this work well it could be great news, as it will help us find Keywords we never even thought off. On the contrary it could be just another making scheme of the Big G.

We will have to wait and see how effective or not it is.

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