Automatic Matching – Ultra Broad Match is Coming

A few AdWords advertisers in the last 48 hours have received this email from their Google account manager:
“I’m excited to tell you that you have been selected to participate in a beta for our new Automatic Matching feature which will be starting on February 28th.
Automatic Matching automatically extends your campaign’s reach by using surplus budget to serve your ads on relevant search queries that are not already triggered by your keyword lists. By analyzing the structure and content of your website and AdWords campaigns, we deliver more impressions and clicks while maintaining your current CTRs and CPCs.
For example, If you sold Adidas shoes on your website, Automatic Matching would automatically crawl your landing page and target your campaigns to queries such as: “shoes” “adidas” “athletic”, etc., and less obvious ones such as “slippers” that our system has determined will benefit you and likely lead to a conversion on your site.
Be assured that automatic matching will try to never exceed your budget. If you’re already meeting your daily budgets, automatic matching will have a minimal effect on your account.”

If this work well it could be great news, as it will help us find Keywords we never even thought off. On the contrary it could be just another making scheme of the Big G.

We will have to wait and see how effective or not it is.

To Diversify or Not that is the question

There is a lot of talk about diversification these days; especially when the market gets very competitive or the profits start to drop.

If you have six areas that you understand well then your are doing a great job, if not slowly increase you expertise to six areas and become expert in them.

You will find this is enough to keep you busy. If you still have time at you hands and want to diversify more then go ahead why not. However be careful and do not over diversify otherwise you will not specialise in any of the area and may miss out on golden opportunities that lie with in them.

As the old saying goes: Jack of all trades and master of none!

Here’s what Warren Buffet has to say about it. Although he talks about the stock market this could apply to Affiliate marketing (Skip to: 1:13 to go straight to it)

Welcome to Affiliate Marketing UK

I am currently helping people get started into Affiliate Marketing and will be posting their Frequently Asked Questions and any problems they face.

Most of the affiliates here will be working in the finance area however the tips would apply to general affiliate marketing as well.

Feel free to get in touch if you would like to get involved with Affiliate Marketing and make some serious income on the side.

Good Luck!

Your Helper